Sustainable private equity

Conviction Capital is an advisory firm dedicated to achieving the Sustainable Development Goals and the Paris Agreement through private markets, primarily by mobilising capital towards private equity funds and direct private equity investments. Conviction Capital provides a range of advisory, fund placement and capital raising services for sustainable private equity managers as well as for institutional investors.

Conviction Capital believes that failure to meet the Paris climate goals may put the Sustainable Development Goals permanently beyond reach and has made clean energy investment a particular priority. 

Conviction Capital also believes that profitability is fundamental to sustainability, and vice versa, and that it is by pursuing the most attractive risk-adjusted economic returns that we grow the market for sustainable finance.

Conviction Capital is building a portfolio of long-term partnerships with entrepreneurial teams and investment platforms that it believes will achieve the greatest developmental and financial impact over the long term. Its differentiator is the intention to maximise enduring economic, environmental and social value for its beneficiaries over the next decades rather than generate short-term cash payments for sales teams. 

 
While we seek a modest work fee during the fundraising process and for other advisory work, we aim to maximise success-based economic participation through greater alignment with clients, particularly in terms of duration and share of risk.

Conviction Capital's founder Alex Murray has spent the last twelve years focused on sustainable private equity. During the last five years, Alex's clients have secured over one billion dollars of commitments for clean energy infrastructure in developing countries.

Alex spent five years under contract with the  Climate Change & Environment Division at the European Investment Bank, where he led the global fundraising for the EUR 242 million emerging markets clean energy fund-of-funds GEEREF and has subsequently supported a number of the underlying fund managers with additional capital raising.